Kotak Life insurance bought out Old Mutual's stake to be solely owned by Kotak Mahindra Bank. This change birthed a need to institutionalize an all new vision among 1+ lakh employees across 232 branches. A vision to make Kotak Life the best insurance company in India.
We took an insight-driven approach to articulate an Kotak Life's ideology. We then launched and disseminated it via a mega business event that involved environment design, targeted communication, inspiring video content, and a series of high-spirited war cries for all their teams. The year-long campaign engaged and galvanized Kotak Life's workforce to march towards Kotak Life's new vision.