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Trained 1,200+ salesmen with 140% higher scores via a mobile game

Screenshot of an employee training app built for Microsoft

objective

Windows Phone was an unknown property then. People were not aware of its operating system and mobile app availability. We had a dual challenge – to educate consumers and and Microsoft's retail sales professionals.

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solution

We created a mobile app where Microsoft's sales force learned about the product and competition. We achieved this via gamification and simulated scenario based selling. We didn’t just design and build the app but also created content to educate and engage.

App screen of an employee training app as a part of an internal campaign
Mobile screenshot of a training app for the employees of Microsoft
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