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Helped save Rs. 85,00,00,000

Employee engagement campaign line for an Indian private sector bank

objective

Recession had left Kotak Mahindra Bank in a fix with increasing overheads.
Synapse's KILL BILL campaign aimed to sensitize Kotak employees about taking small and simple steps to save company resources.

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solution

We designed a series of posters, emailers, and videos communicating why to and how to save on resources, such as paper, electricity, water, etc. This helped save Kotak Mahindra Bank approx. Rs. 85 crore.

Emailer for an internal campaign communication how to save travel bills
Creative poster design to engage employees for Kotak Mahindra Bank Email campaign for employees to save office resources
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