During recession, mJunction’s annual growth rate fell below par. Seeing this, the company wanted to boost the morale of all the stakeholders by portraying it as an embodiment of fighting spirit.
We crafted a theme for mJunction's annual report with a message - "When the going gets tough, the tough get going". We communicated this through graphic storytelling inspired by the ardous battles fought during the Roman era.
This Annual Report helped restore confidence in all the stakeholders through its unique storytelling, while differentiating it from all the other Annual Reports published within the Tata Group.